Fafa Article

BUSINESS PROFILE

PepsiCo, Inc.

RESEARCH CODE: 26FFE4D9-E51D-4F5B-AC02-76DC923525A7 PUBLICATION TIME: 8 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT CAN BE DESCRIBED AS LICENSED ITEM AND IS TO NOT BE PHOTOCOPIED OR SENT OUT.

PepsiCo, Incorporation.

TABLE OF CONTENTS

TABLE OF ITEMS

Company Guide.............................................................................................. 3 Key points............................................................................................................... 3 SWOT Analysis..................................................................................................... 5

PepsiCo, Inc. В© MarketLine

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PepsiCo, Incorporation.

Company Summary

COMPANY GUIDE

PepsiCo, Inc. (PepsiCo or ‘the company') is a global consumer goods company, mainly engaged in creation, marketing and product sales of a various food, treats and refreshment products. The organization manufactures, marketplaces, and markets a variety of salty, sweet and grain-based appetizers, as well as carbonated and non-carbonated beverages. The business has twenty two power brands that make over $1, 000 million each in retail sales annually. PepsiCo is headquartered in Nyc and utilizes about 297, 000 people. The company recorded revenues of $66, 504 million through the financial year ended December 2011* (FY2011), an increase of 15% over FY2010. The operating income of the firm was $9, 633 , 000, 000 in FY2011, an increase of 15. 6% over FY2010. The net earnings was $6, 443 , 000, 000 in FY2011, an increase of just one. 9% over FY2010. The company's financial season ends around the last Weekend of January, resulting in one more week of results just about every five or six years. The monetary ended 12 , 31, 2011 (FY2011) is a 53 week period whereas the financial ended 12 , 25, 2010 (FY2010) is definitely 52 week period. Therefore , financials for FY2011 include the impact of the extra credit reporting week.

KEY POINTS

Head Office PepsiCo, Inc. seven-hundred Anderson Hillside Road Obtain New York 10577 USA one particular 914 253 2000

Mobile phone Fax Website

http://www.pepsico.com

Income / turnover 66, 504. 0 (USD Mn) Financial Year End Employees Ny Ticker Dec 297, 000 PEP

PepsiCo, Inc. В© MarketLine

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PepsiCo, Inc.

SWOT Analysis

SWOT ANALYSIS

PepsiCo is a global consumer goods company, generally engaged in creation, marketing and product sales of a number of food, treats and refreshment products. You’re able to send diverse item portfolio, solid brand collateral and robust operating efficiency are helping it in sustaining a competitive setting in the market. Yet , rising competition from exclusive labels inside the food and beverage market and constant increases in food commodity prices are required to go the company's profits in future. Talents Diverse item portfolio and strong company equity Solid growth in revenue and operating profits assures the organization a competitive position on the market Widening occurrence in the growing markets Chances Increasing investing in food in emerging market segments Increasing local-focus Changing client preferences creating opportunities in the health and diet space Disadvantages Market controversies could hinder consumer self-confidence

Threats Increasing competition by private product labels is appearing a danger to countrywide brands Rising food and commodity rates Intensifying competition with Coca-Cola

Strengths

Different product stock portfolio and good brand equity PepsiCo's mixed portfolio of food, appetizers, and beverage products covers across the value chain from the processed food industry. In the beverage part, the company's items include carbonated beverages, fruit drinks, nectars, smoothies, energy drinks and bottled water. On the other hand, the company's foodstuff and snack food business includes products just like savory appetizers, chips, lovely snacks, various meats snacks, ready-to-eat side dishes, pastas, breakfast time cereals, food bars, and mixes and syrups. Being seasonal in nature, the global food and beverage industry is...



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