Yamaha Motor bikes Is Advancement the Main Drivers for Preserving Competitive Advantage? Essay

YAMAHA MOTORCYCLES ­ IS INNOVATION THE MAIN DRIVER FOR SUSTAINING COMPETITIVE ADVANTAGE?  TABLE OF CONTENTS 1 ) 0 ABSTRACT 2 . 0 INTRODUCTION 2 . 1 . 0 STUDY FRAMEWORK AND GOAL 2 . 1 ) 2 EXPLORATION OBJECTIVES AND PROCESS a few. 0 LITERATURE REVIEW three or more. 1 . 0 THE POSITION OF ADVANCEMENT WITHIN A ORGANIZATION 3. 2 . 0 CREATING SUSTAINED COMPETITIVE ADVANTAGE three or more. 4. 0 BUYER BEHAVIOR 3. some. 1 DIFFUSION OF ADVANCEMENT WITHIN CUSTOMER BEHAVIOUR 3. 5. 0 PROPOSITIONS 5. 0 STRATEGY 4. 1 ) 0 METHODOLOGICAL APPROACH four. 1 . one particular QUALITATIVE VS . QUANTITATIVE 5. 2 . 0 DATA COLLECTION METHOD four. 2 . you PRIMARY STUDY & INTERVIEW METHOD 5. 3. zero SAMPLE AND PARTICIPANTS four. 4. zero DATA EVALUATION AND DEDUCTIVE FRAMEWORK 5. 4. 1 CODE LIST AND THEMES 5. zero RESEARCH CONCLUSIONS AND DISCUSSION POSTS 5. 1 ) 0 PROPOSITION 1 – BUYER ACTIONS: THE EXISTENCE OF A PROCEDURE 5. 1 ) 1 PROGRESSIVE DESIGN a few. 1 . a couple of AFFORDABILITY a few. 1 . a few RELIABILITY & REPUTATION several 5 five 6 eight 8 14 17 18 20 twenty two 22 twenty three 23 twenty-four 25 dua puluh enam 26 twenty eight 28 30 29 30

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5. 1 . four SUMMARY 5. 2 . zero PROPOSITION two – VELOCITY OF ADVANCEMENT WILL SUPPORT COMPETITIVE ADVANTAGE. 5. installment payments on your 1 MONOTONY 5. 2 . 2 ROUTINE OF ALTER 5. installment payments on your 3 SUMMARY 5. 3. 0 TASK 3 – YAMAHA IS INNOVATIVE five. 3. 1 YAMAHA CAN BE INNOVATIVE 5. 3. 2 SUMMARY 6. 0 RESULTS 7. zero LIMITATIONS several. 1 . 0 EXPECTATIONS several. 1 . 1 PREFERRED WAY 7. 1 ) 2 TIPS A. BIBLIOGRAPHY B BOUT I. CUSTOMERS INTERVIEW GUIDEBOOK II. SYNTHETIC FRAMEWORK – CODE DATA III. OUTPUT TECHNIQUE 4. INTERVIEW WITH YAMAHA - TRANSCRIPT Sixth is v. INTERVIEWS WITH CONSUMERS - TRANSCRIPTS

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31 31 32 33 34 34 35 thirty eight 37 37 37 32 39 forty-four 44 forty eight 49 50 53

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YamahaВ & В SuzukiВ motorcyclesВ В­В IsВ innovationВ theВ mainВ driverВ forВ sustainingВ competitiveВ advantage? В

1 . 0В ABSTRACTВ

ThisВ studyВ aimsВ toВ exploreВ theВ extentВ toВ whichВ innovationВ isВ theВ mainВ driverВ forВ sustainingВ competitiveВ advantage. В В TheВ studyВ itselfВ exploresВ aВ realВ lifeВ company, В namelyВ YamahaВ andВ alsoВ itsВ consumersВ toВ understandВ theirВ viewВ ofВ innovationВ andВ itsВ importanceВ toВ sustainingВ competitiveВ advantage. В В В В В В В В В В В В В В В В. В В InВ orderВ toВ understandВ theВ currentВ theoryВ aroundВ creativity, В anВ extensiveВ reviewВ ofВ literatureВ wasВ conducted. В В В В ThisВ reviewВ ledВ toВ theВ developmentВ ofВ threeВ propositionsВ surmisingВ theВ roleВ innovationВ playsВ forВ bothВ YamahaВ andВ itsВ consumers. В В В TheseВ propositionsВ were: В В 1 . TheВ consumerВ ofВ YamahaВ isВ anВ informationВ processorВ whoВ engagesВ inВ aВ logical, В organized, В deliberateВ andВ cognitiveВ processВ leadingВ toВ aВ purchaseВ choiceВ orientatedВ aroundВ innovation. В 2 . InВ orderВ toВ trulyВ driveВ sustainedВ competitiveВ advantage, В theВ speedВ ofВ innovationВ mustВ beВ high. В Therefore, В YamahaВ mustВ beВ continuouslyВ innovativeВ (annually)В inВ orderВ toВ meetВ theВ customerВ expectation. В 3. InnovationВ willВ playВ aВ majorВ roleВ inВ Yamaha'sВ strategyВ process. В В В PrimaryВ researchВ wasВ conductedВ inВ theВ formВ ofВ in‐depth‐interviewsВ toВ testВ theВ validityВ ofВ theВ propositionsВ themselves. В TheseВ interviewsВ wereВ conductedВ withВ tenВ consumersВ ofВ YamahaВ atВ aВ localВ motorcycleВ showВ andВ oneВ interviewВ withВ aВ BrandВ ManagerВ atВ YamahaВ UK. В В AllВ responsesВ wereВ measuredВ usingВ anВ analyticalВ frameworkВ toВ allowВ interpretationsВ toВ beВ madeВ basedВ onВ theВ responses. В В В AfterВ reviewingВ theВ consolidatedВ results, В theВ researchВ provedВ allВ propositionsВ toВ beВ correctВ andВ valid. В В TheВ researchВ provedВ thatВ inВ orderВ forВ YamahaВ toВ sustainВ competitiveВ advantage, В innovationВ wouldВ playВ aВ majorВ role. В В ItВ wasВ identifiedВ thatВ speedВ ofВ innovationВ isВ importantВ andВ thatВ innovationВ mustВ beВ consistentlyВ offeredВ toВ theВ consumerВ inВ orderВ toВ ensureВ successВ forВ Yamaha. В В PropositionВ twoВ wasВ provedВ toВ be ‐ 3 ‐В

valid; В howeverВ theВ definitionВ ofВ speedВ wasВ oneВ whichВ cameВ underВ reviewВ asВ aВ recommendationВ forВ furtherВ research. В ThereВ wereВ twoВ areasВ identifiedВ asВ recommendationsВ forВ furtherВ researchВ whichВ wereВ basedВ onВ otherВ factorsВ influencingВ competitiveВ advantageВ andВ alsoВ aВ betterВ...

Bibliography: [AccessedВ AprilВ 20, В 2008]В Su, В C., В Chen, В Sumado a. В andВ Sha, В D. В Y. В (2007) ‘ManagingВ productВ andВ customerВ knowledgeВ inВ innovativeВ newВ productВ development', В InternationalВ JournalВ ofВ TechnologyВ Management, В vol. В 39, В issueВ 1/2, В p. В 105‐130. В В

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